The origin of an ancient superfood
Greek honey is often called the Nectar of Gods. Greece has a long bee-keeping tradition, that goes back to ancient times, when Aristaeus, son of the god Apollo, was credited with the discovery of bee-keeping in Greek mythology. Many ancient writers and philosophers have mentioned honey as a valuable ingredient for ensuring a long and healthy life.
the land
of the Gods
Trofi honey is harvested mainly in the Sithonia peninsula, part of Chalkidiki, the area where 30% of all Greek honey is produced. The terrain is predominantly mountainous, with a rich variety of wild flowering plants and herbs, growing together in relatively small areas next to Pine forests, providing bees with a wide selection of flower nectar types and honeydew to collect.
Monitoring production to ensure consistency.
Flora in the area is particularly rich, because of the high annual sunshine duration. This diversity is what gives local honey varieties their distinctive flavour and generous aroma. The relatively low humidity levels result in a dense honey, with a rich texture.

However, honey production is easily affected by a number of factors, so naturally every crop of the same variety does not always taste exactly the same. This is why we source honey from carefully selected local producers with whom we work very closely, making sure that each variety remains consistent in flavour and quality, every time you open a new jar.
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Seasons change.
So does our product range.
Raw honey production depends heavily on the availability of seasonal plants, as well as on random changes in the local microclimate (for example, rainfall or temperature). As a result, on any particular season some varieties are available, while some others are not.

Being committed to bringing you the highest quality produce, we will only harvest and ship over to stores the best varieties available at any given time. To ensure an uninterrupted supply, we could have chosen to mix different varieties to produce artificial honey blends. However, this way you wouldn’t get a 100% natural product, so this option is out of the question. We will only ever offer you the best local, naturally produced honey available.
Why so
We get that a lot. Here are a few answers to the questions we get asked the most.
1. Why are your products numbered?
We number our products, so it’s easier for you to remember your favourite honey. Each number corresponds to a particular variety, which is produced mainly from a specific plant (or a combination of two plants). Each one has a distinctly different flavour and aroma, and it’s only natural that everyone has their own favourite.
2. Why isn’t my favourite variety available?
That’s because not all varieties are produced every year, due to climatic changes in the area in Greece where the honey comes from, which affects the bees’ preferences. We produce raw honey, straight from the plants that bees collect nectar from, which means that we only get a particular variety if the bees choose the right plant. So, if at any given time your favourite honey is not available, that’s because the bees did not co-operate at the right time of the year, or that production was very limited.
3. What if I like a specific series and I can’t find it any more?
That’s probably because the variety you like wasn’t produced that year. However, this doesn’t mean it won’t be available again soon! Please check again at your local store a few weeks later, or get in touch with us. We might know if it’s coming your way soon.